- Please introduce yourself.
Hi, I’m Rinaldhy Oosterman, or just “Aldi”—like the German supermarket, except I’m Dutch-Indo. I graduated from BIS in 2009, which seems like an eternity now that I’m thinking about it, and I’ve been living in Melbourne ever since!
- What made you interested in Marketing?
I got into marketing because it’s an industry that’s a really nice cross-section of creativity, psychology, and tech. There’s so much that goes into researching consumer behavior or developing and creating creative campaigns that I find really interesting and exciting. The fact that I get to play around with some cool tools and software also doesn’t hurt.
- Any advice for BIS students opting for this major?
One of the most important skills for you to develop to excel in the industry is empathy. At the end of the day, to be a good marketer means that you’re able to put yourself in your audience’s shoes and figure out the reason they do what they do, how to make their lives easier, what they find important, etc. There’s a lot of cool techs that’ll help you along the way, but being empathetic will make your job a whole lot easier!
- Do you have any marketing strategies that you strongly believe in and if so, what are they?
My main belief is that there’s no one-size-fits-all for any form of marketing. The only strategy that I’ve consistently used with all of my previous clients is to know your customers better than they know themselves. Because in that way, you can be the solution to a problem they hadn’t even considered yet.
- Any tips for Marketing during this pandemic?
During crises like the COVID pandemic, brands need to be more thoughtful with their communications than usual, because a lot of people will be finding themselves in really hard situations. So brands need to be a bit more sensitive with the messages they put out to market. Also, brands need to stop making ads that say “During these unprecedented/challenging/difficult/tough/uncertain times”… I know I’m living in a pandemic, I don’t need a car company reminding me every 10 minutes!
- Share with us your experience during your time with BIS. What values did BIS instill in you that you still utilize today?
I spent most of my childhood in Bali, and 6 of those years were spent at BIS. From making friends to the Battle of the Bands, or from playing football to dissecting frogs, they were all really awesome memories! The biggest things that I learned at BIS, which I still carry with me today are curiosity and value difference, which really go hand-in-hand. I do live my life very much with a “baby brain” in that I am always asking “why”. It’s because obviously we were taught to be inquisitive in class but more so, having grown up in a small school that has such a high concentration of diversity, you were always asking “why” so you can learn about someone and get to know them and their background. And that leads to accepting that literally everyone is different and also valuing that difference. Problems are always solved quickly when you have people thinking about different ways to tackle it. You can’t win the World Cup playing with just 11 of the best goalkeepers!